Infographics, A Client Campaign

The premise behind this infographic is that it is for a client campaign that wants to try and reduce carbon emissions through reducing food waste. For this project I worked in a group of three - Carmen, Emily, and myself.

As a group we spent a while playing with multiple colour palettes in an attempt to find one that would feel more unique in the world of green eco posters. With a want to stand out and catch more eyes, we decided to lean on a blue colour palette that matched with our freezing leftovers theme.

Similarly, we all took to browsing dafont.com to find a typeface that would work for our headings and we ended up choosing Piximisa. One downside to this typeface is the lack of glyphs, however, we decided that it was okay as it was highly unlikely that we would need them within our headings. In comparison to the typeface we used for our subheadings and body copy, Piximisa has rounder edges and doesn’t feel as harsh and sharp when enlarged.

For the subheadings and body copy we decided it would be best to use the Inter typeface. Not only were we familiar with it, but because it’s a variable font it meant that we would be able to adjust the weight to fit the needs of the infographic, GIF, and poster as the are all have different dimensions.

As a group, we decided to split up the icon making duty so everyone would have the opportunity to create some. Initially, I went for a more illustrative route, but when seeing the rest of my groups icons I realised that they looked out of place. I decided to redo them to match the style of my groups icons and found that I made better icons because of it.

At first, I was unsure of how to best approach creating an infographic and decided my best course of action would be to do some research and build a pool of inspiration.

After creating this concept board I moved onto developing my design.

Initially, my main focus was on creating a pie chart and patterns, using the icons I showed previously, that could be used as backgrounds or inside the pie chart. My reasoning for choosing a pie chart was to illustrate how all of these food groups are collectively wasted. After completing my pie chart I recognised that a more simplistic background would be necessary and chose to scrap the patterned backgrounds.

Here, I developed the pie more to make it clearer what each section of the pie chart represented as while the icons were clear, in the smaller sections they became less recognisable because they were less visible. I played around with a few layouts, a few that had the pie chart as the main focus and others that focused more on the text. It was then that I remembered two things, the infographic would be A5 and the text I had added might be illegible and that I could also use the back for more space.

By using the back of the infographic I was able to make it more readable and attention grabbing. Because I had more space to work with, I broke free from the pie chart and tested out a few other formats to show the data in the hopes of using the icons that I and the group spent so much time on without them becoming unintelligible. The next big change that occurred was the removal of the cream boxes. Doing this opened up the composition and made it appear less cramped.

With a few last changes this is the final design for the infographic:

To help the text over the icons stand out more, I changed the circles from navy blue to turquoise as a way to lift them from the background, opposed to how they originally blended in. To make the overall piece feel more cohesive, I added the percentages in circles on the back to mimic the front.